Rocket Touchscreen at High School JV Hockey Game: Transforming Junior Varsity Recognition and Fan Engagement
Junior varsity sports programs represent the foundation of high school athletics, providing essential development opportunities for younger athletes while building the competitive depth that sustains successful programs long-term. Yet JV athletes often receive minimal recognition compared to their varsity counterparts—playing in less-attended games, receiving limited media coverage, and rarely seeing their achievements celebrated beyond immediate team circles.
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